Boycott Costco Over Its DEI Efforts? Good Luck: Beth Kowitt

Costco Wholesale Corp. has made a business out of doing things its own way.

It pioneered and perfected the high-low formula, selling bulk toilet paper and $1.50 hot dogs alongside gold bars, diamond rings and more wine from Bordeaux than any other retailer. It intentionally keeps its profit margins low while requiring a membership fee for the privilege of shopping in its no-frills warehouses. It’s a discounter that pays employees some of the highest wages in a retail industry notorious for squeezing its workforce.

Costco has just made another bet on zigging while the rest of the sector zags. ...