Coke’s $7 Billion Milk Bet Leaves Wall Street Wanting More Wins

When walking into Coca-Cola’s office in Chicago’s trendy West Loop, the soda giant’s iconic logo is noticeably absent. In its place is a giant cowbell.

Inside, a handful of the 900 employees — dubbed “super tasters” — hone and closely guard one of the soda giant’s most valuable formulas. But these workers aren’t sipping Coke or Sprite. They’re drinking milk.

And not the regular white stuff. Fairlife filters its milk to boost protein, reduce sugar by half and eliminate lactose, while also, according to fans, being creamier. That’s helped it become Coke’s fastest-growing US brand and crucial to its growth ...