Boomerang CEOs Struggle to Live Up to Their Turnaround Promises

When Dollar General Corp. brought back Todd Vasos for a second stint at the top earlier this month, it became just the latest struggling household name to try to fix its problems by reappointing a successful former chief executive officer.

In the last three years at least five other publicly-traded US companies — Walt Disney Co., Starbucks Corp., DuPont de Nemours Inc., Bausch & Lomb Corp. and Stitch Fix Inc. — have reappointed, or boomeranged, former bosses during tumultuous times when their share prices were falling. Dollar General is currently marred by worker safety issues, Disney ...