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BlackRock Debuts Ad Campaign to Burnish Image Amid ESG Scrutiny

June 6, 2022, 11:00 AM

BlackRock Inc., facing political scrutiny over its stance on environmental, social and governance investing and its outsize influence in business, is on a mission to re-introduce itself to Washington.

On Monday, the world’s largest asset manager is launching an advertising campaign in the US capital dubbed “About BlackRock” -- to emphasize how it helps investors, including by managing retirement plans for more than 35 million Americans.

The firm, which oversaw $9.6 trillion of client assets at the end of March, will begin by running ads in Washington media markets and may expand the campaign nationwide.

“This initiative will be ...