BlackRock Debuts Ad Campaign to Burnish Image Amid ESG Scrutiny

BlackRock Inc., facing political scrutiny over its stance on environmental, social and governance investing and its outsize influence in business, is on a mission to re-introduce itself to Washington.

On Monday, the world’s largest asset manager is launching an advertising campaign in the US capital dubbed “About BlackRock” -- to emphasize how it helps investors, including by managing retirement plans for more than 35 million Americans.

The firm, which oversaw $9.6 trillion of client assets at the end of March, will begin by running ads in Washington media markets and may expand the campaign nationwide.

“This initiative will be ...