Barstool CEO Erika Ayers Badan Stepping Down After 8-Year Run

Jan. 16, 2024, 6:08 PM UTC

Erika Ayers Badan, chief executive officer of Barstool Sports, is stepping down to pursue other activities after eight years atop the controversial media company.

Ayers Badan will continue to help Barstool founder David Portnoy while “figuring out what I want to go build and do next,” she said in a video posted online. Barstool grew its revenue 50-fold over her tenure and its audience even more, she said.

“It exceed my wildest expectations and I’m so proud,” Ayers Badan said. “We grew the company into something I don’t think anybody ever thought possible. I feel like the work ...

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