Audi CEO Nudges Back EV Model Rollout Amid Market Wobbles

Audi is paring back an ambitious rollout of electric models to avoid burdening factories and dealers amid slower growth in EV sales.

“We first looked at what order and density of launches the organization could handle,” new Chief Executive Officer Gernot Döllnersaid in an interview in Audi’s headquarters in Ingolstadt, Germany. “In the end, we decided to spread it out to not overwhelm the team and the dealerships.”

A key profit center for Volkswagen AG, Audi plans to bring out 20 models by 2026, with half of them fully electric.

Gernot Döllner presents an Audi Q6 e-tron prototype at the Munich Motor Show in Munich, Germany, in September.

Photographer: Krisztian Bocsi/Bloomberg

The task is urgent because Audi’s ...