Adidas Leans Toward Sale of Yeezy Gear for Charity, CEO Says (1)

Adidas AG’s new Chief Executive Officer Bjorn Gulden said a sale of Yeezy products may be coming after several non-governmental organizations advised the sports apparel maker against incinerating them.

“Burning is not the solution,” Gulden said at the company’s annual shareholder meeting, adding that many NGOs Adidas spoke with agreed with that opinion. “What we are trying to do over time is to sell parts of these goods and then donate to organizations that help us and that also have been hurt by Kanye’s statements,” the CEO said.

Bjorn Gulden at the Adidas AG AGM on May 11.

Photographer: Daniel Karmann/picture alliance/Getty Images

Adidas said in March it was mulling the idea of ...