Adidas CEO Gulden Apologizes for Statements on Ye, ADL Says

Adidas AG Chief Executive Officer Bjorn Gulden has apologized for questioning whether Ye, formerly known as Kanye West, really meant the antisemitic statements he made last year.

Gulden characterized his comments from a recent podcast as a “misstatement” and said Adidas is committed to fighting antisemitism and “completely opposed to the ugly hate” that Ye expressed in the fall. The CEO’s remarks were conveyed in a post on X, the social media platform formerly known as Twitter, by Jonathan Greenblatt, head of the Anti-Defamation League, who cited a conversation with Gulden.

Bjjorn Gulden

Photographer: Marco Rosi/Getty Images

Gulden had reignited the furor over ...