Why Building an Electric Car Is So Expensive, For Now: QuickTake

At Tesla Inc.’s ballyhooed Battery Day event in September, CEO Elon Musk set himself an ambitious target: to produce a $25,000 electric car in three years. Hitting that sticker price -- about $13,000 cheaper than the least expensive model today -- is seen as critical to deliver a true, mass-market product. Getting there means finding new savings on technology, most critically the batteries that can make up a third of a vehicle’s cost. Musk says innovations and in-house manufacturing can quickly halve that expense, while most competitors see a slower road to reach price parity with gas guzzlers.

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