Thanks for reading Hyperdrive, Bloomberg’s newsletter on the future of the auto world.
Hybrid or Bust
The auto world looks a lot different today than it did in 2002. But this much will be true when the industry closes the book on its latest set of annual sales:
The Toyota Camry will again be the best-selling passenger car in the US for the 22nd consecutive year.
Given that stubborn fact, it’s difficult to overstate the significance of a change Toyota is making to the next generation of this sedan. To loosely borrow one of Henry Ford’s most famous quotes, the customer ...
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