Tesla Wraps May Save the Cybertruck From Its Weird Self

Tesla Inc. designed its stainless-steel Cybertuck to be something special: the first vehicle for the masses that doesn’t require paint. It’s no easy feat. The only other company to come close, DeLorean, sold just 9,000 cars before filing for bankruptcy in 1982.

When Tesla starts Cybertruck deliveries on Thursday, though, it may have a devised a cheat that DeLorean couldn’t: color wraps. A decorative film applied to the vehicle’s exterior — and a lucrative upsell Tesla has been trying out in California — could soften the edges of a vehicle seen as too harsh for mainstream buyers.

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