Polestar Seeks to Arrest Plunge by Selling Cars Via Dealers Too

Polestar Automotive Holding UK Plc’s new chief executive officer wants to turn around the struggling electric-car maker by selling more vehicles at dealerships, not just online, after a plunge in sales.

Until recently, although customers could kick the tires and go for test drives at the Swedish manufacturer’s showrooms, they’ve had to turn to the company’s website to buy the cars.

CEO Michael Lohscheller said he’s launched a review of operations and strategy under which Polestar is going “from showing to actively selling cars,” according to a statement Friday.

His comments came as Polestar reported a 15% drop in ...