Observers Expect Federal Trade Commission To Release Revised Green Marketing Guides

Revisions to Federal Trade Commission guidelines for making environmental claims in product advertising and marketing, which have not updated since 1998, could be released in the coming weeks.

While FTC spokesman Mitchell Katz would only say the updates are expected to be released “this year,” Christopher Cole, an advertising law partner at Manatt, Phelps & Phillips, told BNA Sept. 13, “The last we had heard is that they would certainly come out after Labor Day. Now we are well after Labor Day.”

The commission’s revisions to the Guides for the Use of Environmental Marketing Claims, commonly called the Green ...