Miss America Joins Social Media Influencers to Promote Nuclear

Let’s meet the newest generation of nuclear activists.

There’s a Brazilian model. Miss America. A nonprofit founder who goes by Atomic Eric. And a PhD student at the Massachusetts Institute of Technology who calls herself Ms. Nuclear Energy and has more than 118,000 TikTok followers. They’re all on the same quest: making fission more fun.

Taking to Instagram, TikTok and other social media sites, these influencers, including one who receives funds from a US Department of Energy lab, say they want to counter disinformation among people who instinctively associate reactors with potentially catastrophic disasters. The atomic evangelists are tapping into a generation that’s increasingly anxious about the ...