Ikea Says You Really Don’t Need to Buy That New Sofa Anymore

The world’s biggest furniture retailer is figuring out how to pursue ambitious climate goals without losing out economically.

Ikea, the Swedish company known for making smart, inexpensive furniture that stands little chance of becoming a family heirloom, wants people to hold on to its pieces for longer. To that end, the company intends to broaden the services it provides to include things such as new sofa coverings and the option of fixing up old pieces.

Moving into the second-hand and refurbishment and repair markets represents “a huge business opportunity rather than a competing affair,” Ikea’s Sustainability Manager Lena Pripp-Kovac