Dirtiest Fuel Group Adds ‘Sustainable’ to Name in Rebranding Bid

As the world moves toward greener energy sources, an industry group for the dirtiest fossil fuel is trying to clean up its image — by adding “sustainable” to its name.

The World Coal Association has rebranded itself as “FutureCoal: The Global Alliance for Sustainable Coal,” Chief Executive Officer Michelle Manook said at a press conference in Delhi.

“For too long our global coal value chain has allowed anti-coal sentiment to dominate and fragment us,” Manook said in a statement. That’s “resulted in a lowering of the global coal IQ,” which the group defines as an understanding of coal’s contribution ...