Coke Moves to Expand Recycling as Pressure Mounts to Cut Plastic

Coca-Cola Co. Chief Executive Officer James Quincey is kicking off a recycling spree, part of efforts to burnish the beverage giant’s image.

The soft-drink company, which operates in more than 200 countries, is setting the goal of recycling one bottle or can for every one it sells by 2030. It’s also pledging to become a corporate leader in reducing the plastic waste that has clogged oceans and waterways.

Coke’s plan is to guide consumers through the recycling process with educational outreach, according to a statement released Jan. 19. It also wants to ensure all of its packaging is, in ...