Chipotle Completes Plan to Eliminate Use of Genetically Modified Organisms

Chipotle Mexican Grill Inc. has eliminated genetically modified organisms from all its ingredients, an unprecedented move for a national U.S. restaurant chain that may give it a marketing edge over fast-food rivals.

The company, which began labeling its GMO ingredients two years ago and vowed to remove them, has now taken the final step of stripping them from tortillas and cooking oil. While the U.S. Food and Drug Administration has said that GMOs are safe, they have been increasingly targeted by consumer activists. Vermont recently became the first state to require the labeling of genetically modified ingredients.

“There is a ...