Biggest Aluminum Maker Outside China Aims for Low Carbon Brand

United Co. Rusal, the biggest aluminum maker outside China, plans to sell a quarter of its output under a “low carbon” brand in the next three to four years to tap into demand for metal produced with less pollution and to mark itself off from rivals relying on power generated from coal.

Rusal unveiled the ALLOW brand of aluminum, which it certifies generates less than 4 metric tons of CO2 emissions per ton of output, Nov. 1. The company plans to sell at least 1 million tons a year under the banner, Steve Hodgson, sales and marketing director, said in ...