AI-Generated Indigenous Art Spurs Ethics Rules at Canada’s Telus

Canadian telecommunications firm Telus Corp. is promising not to use artificial intelligence to make or copy Indigenous art, following complaints from some communities that the technology misappropriates their culture.

The announcement by Vancouver-based Telus — which sells internet, mobile phone and cable television services — underscores how businesses are seeking to maintain public trust while still exploiting the efficiencies of AI. The company’s international division also sells AI and content-moderation services to technology, media and fintech firms.

AI-generated content that mimics Indigenous art has sparked controversies in Australia, where some artists complained that their work was being used without their ...