Reebok, Other Employers Step Up Their Game With Fitness Perks

Nike, Reebok International Ltd., and other U.S. sports apparel giants are helping employees get in shape with a slew of fitness-related perks that could also create a few new customers. Offerings include on-site gyms, CrossFit and yoga classes, sports shoes, twice-a-week morning and afternoon runs, bike rides and Ultimate Frisbee sessions.

Under Armour Inc., Brooks Sports Inc., Deckers Outdoor Corp., Recreational Equipment Inc., and others are also offering fitness-related perks. Such companies are taking it to the next level in terms of fitness-related benefits, said Dr. Richard A. Chaifetz, founder and chief executive officer of ComPsych Corp., the world’s ...