Bloomberg Law
March 12, 2021, 10:36 AM

Obamacare Directors Press Insurers to Promote New Subsidies

Sara Hansard
Sara Hansard

Obamacare exchange directors want insurers to spend a lot to get people enrolled in health plans now that the American Rescue Plan Act is signed into law.

The $1.9 trillion Covid relief package (H.R. 1319) includes premium subsidies for the first time for people earning over 400% of the federal poverty level. Those households won’t have to pay more than 8.5% of their income on Affordable Care Act policies.

A vigorous advertising and marketing campaign by insurers could be key to reaching millions of consumers who lack health coverage and may be unaware of the enhanced financial ...

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