Fisher Investments Won’t Take No for an Answer, Prospects Say

The hard-selling was relentless, even infuriating, prospective customers said. Marketers called homes, spammed work email and impersonated friends, colleagues and government officials.

“CALLS REPEAT EVERY DAY. I SUBMIT A COMPLAINT EVERY DAY. NO CORRECTIVE ACTION TAKEN. WHAT CAN I DO???????????????????,” a resident from Waterford, Pennsylvania, wrote in a July 2016 email.

Would-be clients were complaining about a single company, Fisher Investments, government records show. Billionaire Ken Fisher, its founder and chairman, provoked a firestorm and more than $3 billion in client defections after telling an investment conference on October 8 that wooing clients is like “trying to get into a girl’s ...