Big ROI on Job Benefits Aimed at Women, Parents

Oct. 10, 2018, 10:36 AM UTC

Venture capitalists looking for a solid investment and employers looking for a competitive edge are looking in the same direction: family-friendly benefits that support new parents at work.

Maven, a women’s and family health company and digital benefits platform announced last month that it had raised $27 million in Series B funding with venture capital firms Sequioa and Oak HC/FT, for a total of $42 million raised since 2014, according to an announcement from CEO Kate Ryder. Maven provides workplace benefits that include on-demand access to fertility experts, pregnancy and postpartum specialists, and back-to-work coaching for new parents.

“Investing in ...

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