Industry-Wide Surveillance Pricing Ban to Advance in NY Senate

New York Democrats are moving a nation-leading surveillance pricing ban meant to discourage companies from using consumer data to personalize prices.

The ban — which bill sponsor state Sen. Rachel May said is poised to pass the state Senate next week before it heads to the state Assembly — builds on a 2025 state law that required companies to disclose the use of pricing set by an algorithm. It has found an influential backer in state Attorney General Letitia James (D) but has rattled industry groups and major corporations.

Companies including Target Corp., Marriott International Inc., and Lyft ...