Welch’s Fruit Snacks Will Cut Synthetic Dyes By Early 2026 (1)

Welch’s Fruit Snacks will cut synthetic dyes from its full lineup of products by early 2026, parent company PIM Brands Inc.said, making it the latest American brand to pledge to eliminate the colorants.

Welch’s Fruit Snacks will exclusively use colors from natural sources, PIM Brands said Monday.

Reformulated packages of certain products that previously used synthetic dyes such as Red 40 and Blue 1 — including the brand’s Mixed Fruit and Berries ‘n Cherries flavors — have already begun rolling out, said Chief Marketing Officer Jason Levine.

All other existing flavors, updated with natural colors, will be in ...