Trump Says Cracker Barrel Should Restore Old Logo After Backlash

Aug. 26, 2025, 3:11 PM UTC

President Donald Trump said Cracker Barrel Old Country Store Inc. should go back to its old logo after facing blowback for its new design.

The restaurant chain should “admit a mistake based on customer response (the ultimate poll), and manage the company better than ever before,” Trump said Tuesday on a post on Truth Social. “They got a Billion Dollars worth of free publicity if they play their cards right” and restore the previous logo, which features an “old timer” leaning against a barrel.

Cracker Barrel’s old logo, left, next to the company’s newly released logo.
Source: Cracker Barrel

Cracker Barrel stock jumped as much as 6.3% following the post. The shares sank last ...

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