Tim Cook Regrets Maps Flub, Sees Apple Watch as Proudest Work

Apple Inc. Chief Executive Officer Tim Cook, who plans to step down in a few months, cited the launch of Apple Maps on the iPhone in 2012 as his “first really big mistake” as the company’s boss.

The maps app famously didn’t work properly in much of the world, providing users with wrong directions, mislabeled landmarks and a far inferior experience to what was then offered by Google on the iPhone.

“The product wasn’t ready, and we thought it was because we were testing more of local kind of stuff,” Cook said during a town hall meeting on Tuesday ...