New York Limits AI-Powered Knockoffs of Actor Images and Voices

December 16, 2024, 4:00 PM UTC

New Yorkers working as actors and musicians will have new legal protections against the use of AI to imitate their appearances and voices starting in January, under legislation Gov. Kathy Hochul (D) signed into law.

The measure (S7676B) largely mirrors laws enacted this year in California, Illinois, and Tennessee that aim to prevent unauthorized digital replicas of performers’ likenesses and voices.

Unions have urged legislators to codify limits on the use of replicas, after the Screen Actors Guild-American Federation of Television and Radio Artists won contractual protections following labor strikes in 2023. Actors went on strike partly ...

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