Gucci Owner Kering Turns to Renault CEO in Turnaround Bid (3)

Kering SA is set to name the chief executive officer of Renault SA as its next CEO, looking to an Italian manager who’s turned around the French automaker to perform a similar role at the owner of the struggling Gucci fashion label.

Luca de Meo will be appointed to the job in the coming days, people familiar with the situation told Bloomberg News, confirming a report by Le Figaro on Sunday. The move follows speculation that Kering was assessing splitting the roles of CEO and chairman, which are both currently held by Francois-Henri Pinault.

Luca de Meo

Photographer: Nathan Laine/Bloomberg

Pinault’s father, Francois, built ...