Kentucky College Athletes Can Get Paid Under Executive Order

June 24, 2021, 9:52 PM

The archrival University of Kentucky and University of Louisville men’s basketball teams and all other Kentucky collegiate athletes can profit off of the use of their names, images and likenesses under an order issued by the state’s governor.

College players can get agents and enter endorsement contracts so long as the deals don’t conflict with “reasonable” rules imposed by universities or violate the schools’ existing contracts, Gov. Andy Beshear (D) said in his executive order issued Thursday.

The mandate, which takes effect July 1, is meant to be temporary until the out-of-session state legislature can take up the issue in ...

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