IBM’s ‘Millennial’ Reinvention Computes to Age Bias, Suit Says (1)

IBM‘s effort to rebrand itself “as a hip, Millennial-centric tech company” to attract computer-savvy younger workers as employees and customers meant older workers were pushed out the door, a new lawsuit charges.

With the lawsuit filed May 25 in federal court in Austin, Texas, the tech giant becomes the latest corporate luminary to be accused of age discrimination through recruitment, hiring, or promotion efforts targeting recent graduates and other “digital natives"—workers familiar with computers and the internet from an early age. Others include Hewlett Packard Inc., PricewaterhouseCoopers LLP, Google Inc., and Marriott International Inc.

“IBM complies ...