FTC Order Prohibits Facial Recognition Tech’s Unbacked Claims

Software provider IntelliVision Technologies Corp. is prohibited from lying about the accuracy of its facial recognition software under a proposed consent order announced Tuesday by the Federal Trade Commission.

The proposed order prohibits IntelliVision from making any misleading statements about the efficacy of its facial recognition technology, its performance with individuals of different genders, ethnicity, and skin tones, and its ability to identify liveness.

The order also seeks to stop the software provider from making unsubstantiated claims about the lack of bias of its facial recognition offerings, unless it can show “competent and reliable testing.”

The California-based provider sells AI-based ...