Facebook Job Ad Bias Claims Would Be Tough to Prove, Lawyers Say

Employers would have the upper hand in litigation if applicants accuse them of using Facebook job ad filters to discriminate based on age and gender, lawyers and professors say.

The U.S. Equal Employment Opportunity Commission recently said such ads are biased and found that employers like Capital One and Enterprise Holdings, the parent company of Enterprise Rent-A-Car, erred by targeting specific demographic groups. The EEOC issued Letters of Determination to seven employers in July, stating they “used language which limited the age of individuals who could apply,” therefore “limiting the audience for their advertisement to younger applicants.” The EEOC also ...