Employers Tiptoeing into TikTok Hiring: Beware, Attorneys Say

Employers like Abercrombie & Fitch Co., Chipotle Mexican Grill Inc., and Target Corp. are turning to TikTok to recruit and hire workers, raising concerns among employment law attorneys who advise that the practice isn’t all fun and games.

TikTok, the popular video-based social media platform, debuted a pilot program this month with its own website for applying to jobs via the app, which provides resources, tips, and examples of quality personal pitches. The medium dissolves any previously-established protection against looks-based discrimination, encouraging what one attorney called “hyper superficiality,” or the idea that an applicant’s whole identity is visible ...