Companies Face Worker Pressure to Go Beyond Pride Month Rainbows

As corporate pride campaigns during the month of June are becoming more mainstream, businesses see increasing pressure to make more tangible commitments to the LGBTQ community than just adding rainbows to their logos or marching in parades.

Employees play a particularly prominent role in getting companies to speak out against government policy proposals they see as anti-LGBTQ, and pushing their employers to reexamine business practices that may affect those communities.

Sixty-nine percent of companies say employee attention contributed to their overall political activity in 2021, according to a May study from the Conference Board, a business membership and research group. ...