Commercial Actors Union Reaches Agreement on New Labor Contract

The labor union representing around 133,000 commercial actors and singers reached a tentative agreement with advertisers and advertising agencies for a new collective bargaining agreement.

SAG-AFTRA and the Joint Police Committee announced their tentative deal April 12 after the union extended its contract deadline several times. SAG-AFTRA said in its statement that the agreement would go up to the union’s national board for review and then to a ratification vote for members.

The unit of commercial actors was the biggest expiring contract in 2025, according to Bloomberg Law data, and could have brought the first large labor strike of ...