Blue Jeans In, Face Tattoos Out as Walmart Revisits Dress Code

Walmart sells more blue jeans than anyone, but its in-store employees couldn’t wear them while on the clock—until now.

The nation’s biggest private employer is testing new dress codes in a small number of U.S. stores, hoping that more relaxed standards could help it attract and retain staff in a tight labor market.

Employees in some of Walmart Inc.’s 4,700 stores will now be allowed to wear shirts of any solid color, rather than just blue or white, according to an employee manual obtained by Bloomberg News. Blue jeans are also permitted—as long as they’re solid blue—whereas previously only khaki-colored ...