Apple Enlists Veteran Software Executive to Help Fix AI Efforts

Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.

Vorrath, a vice president in charge of program management, was moved to Apple’s artificial intelligence and machine learning division this week, according to people with knowledge of the matter. She’ll be a top deputy to AI chief John Giannandrea, said the people, who asked not to be identified because the change hasn’t been announced publicly.

The move helps bolster a team that’s racing to make Apple a leader in ...