Trump’s Media Firm Makes Finance Push in Latest Conflicts Test

Trump Media and Technology Group Corp. said it will start a financial-services brand called Truth.Fi — the latest move by a Donald Trump-linked business to push into finance during his presidency.

The new brand, expected to be rolled out this year, will offer investments based on “America-First principles,” with brokerage Charles Schwab Corp. advising on products and strategy, according to a statement Wednesday. Trump Media will also place $250 million — or about one-third of its cash — under Schwab’s oversight, allocated to exchange-traded funds, Bitcoin and other cryptocurrencies and financial vehicles.

The effort thrusts Trump’s money-losing social media ...