NFL’s Dak Prescott Signs Multiyear Deal With Blockchain.com

Dallas Cowboys quarterback Dak Prescott has signed a multiyear endorsement deal with cryptocurrency firm Blockchain.com as the crypto industry boosts its presence in sports to lure more users.

As part of the agreement, the two-time Pro Bowler will appear in advertisements on television, radio and social media and will make appearances at events. Financial terms weren’t disclosed.

Crypto firms have signed numerous celebrities and athletes over the past year to pitch their brands, with high-profile spots including big names like Tom Brady, Matt Damon and LeBron James, but the industry has drastically cut spending on US TV ads since ...