Kraken and F1’s Williams Team Up in Depths of Crypto Winter

Crypto exchange Kraken signed a multi-year global pact with Formula One team Williams Racing, marking the trading platform’s first major sponsorship deal even as sports tie-ups with digital-asset firms become increasingly unpopular.

The Kraken crypto exchange brand on the Williams racecar halo.

Source: Williams Racing

Kraken’s logo will be placed on the halo and rear wing of Williams cars for the rest of the 2023 season, as well as on drivers’ and team uniforms, the two sides said in a statement Tuesday. Artists who’ve sold their work via Kraken’s non-fungible token marketplace — a platform for trading tokens that reference unique digital collectibles — will have their NFTs displayed on the ...