Hello Kitty Owner Sanrio Eyes NFT Entry With Blockchain Tie-Up

Sanrio is working with Japanese blockchain startup Gaudiy to launch an online community for fans of its characters in the first half of 2023.

• Through a capital tie-up, Sanrio is exploring ways to integrate its characters on Gaudiy’s Web3 platform, which includes NFTs and decentralized identifiers

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Lily Nonomiya in Tokyo at lnonomiya@bloomberg.net

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Yusuke Miyazawa at ymiyazawa3@bloomberg.net

Ryotaro Nakamaru

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