Google Unveils NFT Policy for Play Store as Token Interest Wanes

July 12, 2023, 10:14 PM UTC

Google’s decision to allow developers to expand the ways nonfungible tokens can be used in their games on the Play Store was met with a collective sigh of relief on crypto Twitter.

NFT investors, who have for months watched the prices of their collections fall and interest in this colorful corner of the digital-asset market wane, see the changes in Google’s policy as a sign that the market is not dead yet.

We’re so back,” said Kyle McCollom, a co-founder at a Brooklyn-based crypto startup.

“You thought NFTs were dead?” tweeted Daniel Borovik, creator of multiple collections ...

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