Fintech Company Figure Starts Marketing Blockchain-Native Shares

Figure Technology Solutions Inc. has started to formally market 4.23 million shares of its so-called blockchain-native stock to investors, as the financial technology firm joins the race to revolutionize share trading infrastructure.

The blockchain technology firm plans to price the sale after the market closes in New York on Feb. 17, according to people familiar with the matter, who asked not to be identified as the information isn’t public. A group of unidentified shareholders are offering the stock, which will trade on Figure’s own blockchain-based alternative trading system, rather than the Nasdaq Stock Market.

Figure, co-founded by former SoFi Technologies ...