Dana White’s Power Slap Signs Sponsor Deal With Crypto Firm

Dana White’s Power Slap, an upstart slap-fighting organization, has signed a sponsorship deal with blockchain network VeChain.

The pact will see VeChain sponsor title events, and have placement on the athlete’s kits, promotional material and in post-fight press conferences. Terms of the deal were not disclosed, but a person familiar with the said it was over $10 million.

Power Slap, which originally launched in early 2023, sees competitors stand their ground and take turns to strike each other across the face. Early clips of the competition — initially broadcast on the TBS network as a reality TV ...