Coronavirus Outbreak

Marketer Allegedly Axed Over Princess Cruise Pandemic Ads (1)

June 24, 2020, 12:06 AMUpdated: June 24, 2020, 4:31 PM

A creative agency charged with crafting a marketing campaign for Princess Cruise Lines wrongfully fired an associate creative director who objected to ads telling consumers it was safe to travel on cruise ships starting June 30, according to a complaint filed in state court in Los Angeles.

Tiffani Harcrow was instructed by agency Omelet LLC to develop ads promoting travel on Princess cruise ships at the end of June, in conflict with advice from the Centers for Disease Control and Prevention, she told the court. The CDC had previously extended a suspension of cruise line operations until July 24, the Monday complaint says.

The marketing campaign Harcrow was assigned to develop was materially false, misleading and dangerous, and was aimed at instructing consumers to risk their lives during the Covid-19 pandemic, Harcrow alleges.

When Harcrow raised concerns over the campaign she was allegedly berated and threatened. She ultimately declined the assignment, and was wrongfully fired a week later, her suit says.

Harcrow was part of a round of layoffs due to the Covid-19 crisis and the claims made in her suit are false, an Omelet spokesperson told Bloomberg Law.

Causes of Action: California Labor Code; California Business and Professions Code

Relief: Compensatory, general and specific damages; statutory and/or civil damages; punitive and/or exemplary damages; declaratory judgment; restitution; injunctive relief; interest; attorneys’ fees; costs.

Attorneys: Merino Yebri LLP represents Harcrow.

The case is Harcrow v. Omelet LLC, Cal. Super. Ct., No. 20STCV23418, 6/22/20.

(Updates June 23 story to include comments from Omelet LLC.)

To contact the reporter on this story: Maeve Allsup in San Francisco at mallsup@bloomberglaw.com

To contact the editors responsible for this story: Rob Tricchinelli at rtricchinelli@bloomberglaw.com; Meghashyam Mali at mmali@bloombergindustry.com

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