Bloomberg Law
May 5, 2021, 7:35 PM

Encouraging Teen, Kid Covid Shots Likely ‘Hard Sell’ to Parents

Jacquie Lee
Jacquie Lee
Reporter

Persuading parents to vaccinate their kids or teenagers against Covid-19 will be harder than convincing them to get shots themselves, public health communication researchers warn.

Parents tend to focus more on their individual child’s risk levels and health rather than the societal good that might have pushed them to take the vaccine, said Emily Brunson. She’s an associate professor at Texas State University who studies health-care access and decision-making.

“It’s not what’s better for the community, it’s what is better for the child, and I expect the younger the child the more prevalent that sentiment will be,” she said in ...

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