Zumba Fitness Shared Users’ Data With Meta, Pinterest, Suit Says

Zumba Fitness LLC shared the personal information and viewing history of tens of thousands of its website’s users with Meta Platforms Inc. and Pinterest Inc. without their consent, violating a federal video privacy law, a proposed class action said.

Zumba’s website, which includes fitness videos, employed embedded Meta Pixel software that tracked users’ activity, collected personal information, and disclosed it to third parties without their knowledge, according to a complaint filed Wednesday in the US District Court for the Southern District of Florida.

The pixel transmitted Zumba site users’ names and email addresses to Meta, the complaint said, as well ...