Under Armour Defeats Consumer’s ‘Fake Discount’ Deception Suit

Under Armour Inc. convinced a federal judge to toss a proposed class action alleging it duped customers into thinking its outlet stores and outlet website significantly marked down product prices when there was really no discount at all.

The plaintiff failed to adequately allege she paid overpaid for the sports bra she bought at an Under Armour Factory outlet store, the US District Court for the Eastern District of New York said Thursday.

Plaintiff Linda Rappaport said the sportswear company advertised the bra as having an additional 50% discount from its original price which made her think she was getting ...